Clean Label 30: Ingredients that are both clean and traceable

Published on August 21, 2024

by Tara Parker-Pope

In today’s health-conscious society, consumers are becoming more and more concerned about the ingredients in their food and how they may affect their wellbeing. With the rise of clean eating and clean living, people are looking for products that not only have clean and healthy ingredients but also have a transparent and traceable sourcing process. Enter Clean Label 30, a new food label that guarantees both clean and traceable ingredients. In this article, we’ll explore what Clean Label 30 is, why it’s important, and what ingredients are both clean and traceable under this label.Clean Label 30: Ingredients that are both clean and traceable

The Origins of Clean Label 30

Clean Label 30 was created in response to the growing demand for clean and transparent food labeling. It was founded by a group of food industry experts who saw the need for a label that not only highlighted clean ingredients but also provided transparency about their sourcing and production. The “30” in the label’s name represents the guarantee that at least 30% of the ingredients in a product are both clean and traceable.

What Does “Clean” Mean?

When it comes to food, “clean” refers to ingredients that are naturally sourced and minimally processed. This includes ingredients that are free from chemicals, pesticides, and artificial additives. Clean ingredients also prioritize whole foods rather than processed or artificial ones.

Examples of Clean Ingredients

– Organic fruits and vegetables

– Free-range eggs and poultry

– Grass-fed beef and dairy products

– Whole grains

– Natural sweeteners like honey or maple syrup

What Does “Traceable” Mean?

In order to be considered traceable, an ingredient must have a clear and documented sourcing process. This means that its origins can be easily traced back to its farm or producer. Traceability ensures that there is full transparency about where the ingredient comes from and how it was produced.

Why Traceability is Important

Traceability not only promotes transparency, but it also allows for accountability. When a product claims to contain traceable ingredients, it means that the manufacturer has a system in place to verify the source and quality of those ingredients. This can help build trust between consumers and food brands.

Which Ingredients are Both Clean and Traceable?

Under the Clean Label 30 standards, there are a variety of ingredients that are considered both clean and traceable. These include:

1. Wild-Caught Seafood

Fish and seafood that are wild-caught are considered clean and traceable because they do not contain any artificial additives and their origins can easily be traced back to their source in the ocean.

2. Organic Produce

Fruits and vegetables that are certified organic are grown without the use of harmful pesticides and are considered clean. Their traceability is ensured through the organic certification process and can be traced back to the specific farm where they were grown.

3. Grass-Fed Beef

Beef that is grass-fed and free-range is considered both clean and traceable as it comes from cattle that were raised without hormones and antibiotics and were allowed to roam freely on pastures.

4. Unrefined Oils

Oils that are minimally processed and unrefined, such as coconut oil or olive oil, are considered clean and traceable. Their sources can be traced back to the farms or producers where the coconuts or olives were grown and pressed.

5. Natural Sweeteners

Sweeteners like honey and maple syrup are considered clean as they are minimally processed and free of artificial additives. Their traceability is ensured through the labeling and sourcing regulations for these products.

The Benefits of Clean Label 30

Choosing products with the Clean Label 30 guarantee can have many benefits for both consumers and the food industry. Some of these benefits include:

1. Improved Health

By choosing products with clean and traceable ingredients, consumers can be sure that they are making healthier choices for themselves and their families. This can lead to improved overall health and wellbeing.

2. Transparency

Clean Label 30 promotes transparency in the food industry by requiring manufacturers to provide information about the sourcing and production of their ingredients. This empowers consumers to make informed decisions about the foods they buy.

3. Support for Sustainable and Ethical Practices

The Clean Label 30 standards require that ingredients be sourced from sustainable and ethical practices, such as organic farming and fair trade. This not only benefits the environment, but it also supports fair labor practices.

In Conclusion

Clean Label 30 is a new food label that guarantees both clean and traceable ingredients. By choosing products with this label, consumers can ensure that they are making healthier and more transparent choices. The label also promotes sustainable and ethical practices in the food industry, making it a win-win for both consumers and manufacturers. So next time you’re in the grocery store, keep an eye out for products with the Clean Label 30 guarantee and feel confident in the ingredients you’re putting in your body.

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